About Chelsea's

Chelsea Giedd grew up in Chamberlain, SD, and is where she started Chelsea’s Boutique when she was only 20 years old. She wanted to create a safe space where women could come, just as they are, and find empowerment in their bodies. From the beginning, she sought to lift up the women around her with the store. And it has worked!

More than a decade later ...

Chelsea’s is the longest running boutique in downtown Sioux Falls, SD. We’re proudly home to an amazing community of women made up of familiar faces and the constant invitation to new ones. 

Chelsea is at the heart of Chelsea’s. This store is her vision, through and through, and she is woven into the fabric of the boutique (get it? A clothing joke?). Her hard work and contagious spirit have built support for the team at Chelsea’s and for our customers who have come to recognize that spirit when they come through our doors.

The boutique wasn’t Chelsea’s only entrepreneurial venture, however, and she’s using other spaces in her life to lift women up in different ways. She is the founder of My Purposeful Life, a reiki and life-coaching business that provides space for women to connect their mind, body, and soul to their life’s purpose. In 2023, Chelsea decided to take those ventures full-time and sell the boutique. 

My name is Emma. I first started with Chelsea’s as their Culture & Experience Manager in August of 2022 which is around the same time my fiancé and my two fur babies made our move from The Black Hills to Sioux Falls, SD.


We had visited Sioux Falls quite a few times before making the move. I knew the downtown community was something I wanted to be a part of. I was so excited to accept the position of Culture & Experience and even more excited to be stepping into my new role as owner of Chelsea’s boutique. We sure miss hiking the hills and lakes but we really love this community, the small business, and the people that make up downtown. I am excited to carry on Chelsea’s message of empowerment- creating a safe space for women to come and feel seen and heard. I look forward to meeting and seeing each and every one of you! And please, bring your pups!

Emma, CEO & Visionary




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